Industry Updates

bmm blog 1

 

Google has changed the rules again, but don’t worry, we’ve got your back!

Infoserve Case Study

 

Our partner, Microsoft Ads, recently published a case study featuring MatchCraft and our client Infoserve. The case study dives into the positive results seen by Infoserve, and its local advertisers, as a result of using MatchCraft’s proprietary technology to automate and scale their Microsoft Advertising campaigns. 

Covid local impact us

In July & August, our friends at BigFive Digital conducted their “Legacy of Lockdowns" survey which spanned all four of BigFive's operative regions - West Africa, East/Central Africa, South & Sub-Saharan Africa & Middle East/North Africa. The goal was to identify the impact of the COVID-19 pandemic on small businesses in those regions and the resulting changes in attitudes & behaviors.

Below are a few key statistics from the survey. 

Holiday shopping trends 2020

2020 has been a year of many changes and one of the biggest shifts has been seen in shopper behavior - and the way business owners have adapted to meet the new demands of these new COVID-conscious customers.

So, as the holiday season begins, we want to share some insights on new shopper behaviors and what merchants can do to succeed. Also, some tips and tricks for our reseller/agency clients managing several ad accounts at scale via our proprietary platform adVantage. 

Covid local impact us

 

Recently, MatchCraft's CEO, Sandy Lohr joined Thryv's Connect20 conference to talk about "The Role of Search in Running Local Businesses". She touched upon topics such as the impact of COVID-19 on consumer and search behaviors, the role search can play in helping SMBs compete with big brands and what SMBs should be focusing on in order to succeed in their local markets. 

Below are a few key statistics from the presentation. 

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