MatchCraft Acquired by Vendasta
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Social media is constantly changing. The first few iterations of many of the most-used platforms today are almost unrecognizable. Instagram Stories, for instance, didn’t become part of the Instagram platform until 2016—a full ten years since its inception—but it is...
It shouldn’t come as a surprise that consumers and brands are intimately connected. After all, we engage with each other daily, sometimes in obvious ways, sometimes in less obvious ways, but always more often than most would think. Brands have become integral to...
Micro, small, and medium enterprises (MSMEs) are considered to be the backbone of the economic fabric of several countries, especially those in the African continent. In fact, MSMEs make up 90% of the businesses in Africa, and in some countries like Ghana, they...
Digital marketing is a key revenue-driving activity for all SMEs. However, to craft and implement effective digital marketing strategies and policies, business owners and digital marketing experts must first be aware of the latest digital marketing trends. The...
Creator of award-winning digital ad platform, adVantage™, awarded for its API suite used to power paid search, social and display advertising. Los Angeles, Calif., May 25, 2022 - At the Search & Information Industry Association (SIINDA) Live Conference held in...
The pandemic triggered several changes in consumer behavior and, consequently, the marketing and sales strategies employed by brands. Gone are the days when you could expect the average consumer to reserve the majority of their shopping for the weekends. The pandemic...
Mother's Day is just around the corner and this year the National Retail Federation expects Mother’s Day spending to increase by around 4 billion. In fact, “Gifts for Mom” seems to be the most searched phrase in the US this month. As per the latest stats released...
MatchCraft Again Recognized as Global Rising Star of the Year at Microsoft Advertising Partner Awards Los Angeles (April 29, 2022) - MatchCraft, a global leader in digital advertising technology, was again recognized by Microsoft Advertising, this time as the...
Cecilia Soto recently joined the MatchCraft engineering team as a UX Designer. In this week's episode in our series highlighting MatchCraft's Women in Tech, Cecilia shares her experiences throughout her education and early career. Want to learn more about MatchCraft?...