voa podcast


Recently, MatchCraft’s CEO, Sandy Lohr, joined SIINDA’s Kimberli J. Lewis on the Voice of America - Leadership Beyond Borders podcast to talk about how MatchCraft hires, engages & retains remote employees and what SMBs can do to find and retain talent in this new virtual work world.

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Google has changed the rules again, but don’t worry, we’ve got your back!

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2021 is already looking sunny and we are really looking forward to what the rest of the year has in store for the ad-tech industry. Resellers and agencies looking to not just float but swim, in the digital marketing space, must watch out for upcoming and incoming industry trends. We have rounded up our top picks below. 

Self serve

Today’s digital-savvy consumers like being self-reliant - they prefer doing everything themselves from ordering groceries online to taking virtual yoga classes, hanging out with their friends over video chats, or touring new places via online tours. This DIY attitude has only been amplified due to the recent COVID-19 pandemic. 

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MatchCraft’s AdVisorTM Taxonomy is a proprietary & localized keyword and ad copy library that supports more than 20 languages and dialects across 44 countries. It’s the key to creating campaigns that match the right search queries with the right merchants – and to doing so efficiently, in a repeatable and scalable manner. 

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