Welcome to our Merchant Spotlight series. This is the first in a series of posts looking at before-and-after results of local business search campaigns.
Taxonomy: Although the primary meaning refers to the scientific classification of organisms, it’s a term that also comes up often in discussions of to the technological backbone of search marketing.
Last year we introduced the ability to integrate Google Analytics to campaigns on MatchCraft’s AdVantage platform.
Next week the MatchCraft team will be at the Search & Information Industry Association (Siinda) 2015 Spring Conference in Dublin (March 18-20).
Mother Nature denied Mumbai-based MatchCraft software engineer Kuntal Joisher his first try at summiting Mount Everest, the world’s highest peak. Now he’s getting ready for a second attempt – and we’re both awed and excited by his passion. We asked Kuntal to share his Everest story.
Here at MatchCraft, our entire team is focused on a single objective: helping today’s small businesses grow. And now we’re excited to be extending that mission to the small businesses of tomorrow.