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Welcome to our Merchant Spotlight series. This is the first in a series of posts looking at before-and-after results of local business search campaigns.


Taxonomy: Although the primary meaning refers to the scientific classification of organisms, it’s a term that also comes up often in discussions of to the technological backbone of search marketing.

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Last year we introduced the ability to integrate Google Analytics to campaigns on MatchCraft’s AdVantage platform.

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Next week the MatchCraft team will be at the Search & Information Industry Association (Siinda) 2015 Spring Conference in Dublin (March 18-20).

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Mother Nature denied Mumbai-based MatchCraft software engineer Kuntal Joisher his first try at summiting Mount Everest, the world’s highest peak. Now he’s getting ready for a second attempt – and we’re both awed and excited by his passion. We asked Kuntal to share his Everest story.

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Here at MatchCraft, our entire team is focused on a single objective: helping today’s small businesses grow. And now we’re excited to be extending that mission to the small businesses of tomorrow.

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