Average Position has long been a key metric used by advertisers, optimizers, and sales teams alike to evaluate the effectiveness of a paid search campaign. Google’s announcement that the average position metric would be eliminated provided an opportunity to shift our focus to more meaningful metrics: Impression Share, Top Impression Rate, and Absolute Top Impression Rate.
MatchCraft’s adVantage platform features functionality designed to maximize your advertiser’s digital media spend. The functionality native to the adVantage platform includes features not available when placing with the publishers directly and is designed to improve both performance and operational efficiency.
This November, you can find us at the Healthcare Internet Conference being hosted in Orlando, Florida.
We are excited to attend the Local Search Summit being hosted by SIINDA in Lisbon, Portugal this year.