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Our aim at MatchCraft is to simplify campaign management for our resellers and agency clients and their advertisers. Every feature on our platform adVantageTM is designed keeping that goal in mind.

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What are Location Extensions and Why Use Them?

Location extensions are used to encourage potential customers to call, visit, or identify where a business is physically located by making it easier for them to see valuable information. Location extensions are an optional feature and can be enabled directly in the adVantageTM platform for both Google and Bing. 

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Millennials – there is a good chance that you may be one of them. But if you aren’t, we can help you understand what drives millennial business owners and how to sell to them.

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Love it or hate it, you can’t ignore it. Social media is an integral part of our lives today and, as such, so is social advertising.  At 2.23 billion monthly active users in 2019, Facebook leads the social network pack. Instagram is not far behind, with 1 billion active users every month.

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At MatchCraft we take campaign management very seriously – and our adVantage™ platform was designed to make optimization easier and more effective. Our automated bid management, precise budget pacing, detailed data reporting, and a full suite of tools enable campaign managers to achieve the maximum return for their advertisers. 

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Our CEO, Sandy Lohr recently spoke at the HealthCare Internet Conference (HCIC) held in Orlando, Florida, about “Millennials’ Perspective on Healthcare”.

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