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Part Two: Maximize Connections

Part Two: Maximize Connections

It's the first week of November, and the holiday season is about to be in full swing! Your advertisers will be competing with other businesses for the attention of consumers to provide products and services in time for family celebrations and friendly gatherings....

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Part Three: Build Content for Smaller Screens

Part Three: Build Content for Smaller Screens

Everyone catches themselves pulling their phone out of their pocket multiple times a day. Our mobile devices have become ingrained in our daily routines. Consumers have the power of the worldwide web at their fingertips. Making your advertisers accessible to consumers...

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Part One: Calling Customers to Action

Part One: Calling Customers to Action

In a world returning from quarantine and work-from-home routines, consumers are busier than ever. Time spent on social media and online shopping still offers convenient ways to find new products and services instantly. Google Ads curated a guide to enhance your ad...

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Yelp Economic Review Shows Promising Trends

Yelp Economic Review Shows Promising Trends

Living life in a pandemic-filled society has been our reality for a year and a half. Business owners have done their best to hang on through uncertainty, and it appears as though the end is in sight. As vaccine distribution continues to increase, the economic recovery...

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AdVantage + Google Smart Bidding

AdVantage + Google Smart Bidding

For more than two decades, MatchCraft has offered best-in-class marketing solutions that enable companies to successfully sell and manage search, display, social campaigns for their advertisers. MatchCraft’s sophisticated technology and team of digital marketing...

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MatchCraft Launches ‘Powered by’

MatchCraft Launches ‘Powered by’

Consumers are becoming increasingly digital focused, and so too are B2B buyers and both are signaling a demand for self-serve in ways they never have before. Spurred on by pandemic-related lock-downs as well as the increasingly digital native workforce, the need for...

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