As a digital marketing professional, you've likely spent hours doing the heavy lifting of going through data for your...
PPC Automation: 4 Tools to Adapt Your Campaigns to PPC Machine Learning
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Performance Max Best Practices by MatchCraft
Are you an agency or reseller looking for the ultimate campaign to reach customers across Google networks? Performance...
MatchCraft is heading to NAB 100th Anniversary Show
MatchCraft is joining forces with the team at Vendasta to take on the 100th Anniversary NAB Show in Las Vegas next...
PPC Trends for Q1 2023
Welcome to the latest edition of MatchCraft's quarterly PPC trends analysis for Q1 2023! As the digital marketing...
Navigate Bing MSAN Changes with MatchCraft: What to Expect
As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience...
5 Digital Advertising Trends in Europe 2023
The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and...
Tips on Getting Started With SEM Automation From the SEM Experts
Search Engine Journal reports that Google prioritizes websites that engage in high-level search engine marketing...
Embracing Equity: Women’s Month Series
At MatchCraft, we are committed to creating a workplace that values diversity and equity, and we are excited to share...
Avoid these Top 5 Mistakes in YouTube Video Ads
YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With...