Google Connect is a new and innovative way for the MatchCraft platform to manage Google Ads campaigns. With this new product, you can access the most awaited features that were previously not supported via the platform or API. This includes the ability to create...
Are you an agency or reseller looking for the ultimate campaign to reach customers across Google networks? Performance Max campaigns are now available on MatchCraft, a leading platform for digital marketing solutions. With MatchCraft, you can take advantage of...
As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience Network (MSAN). At MatchCraft, we understand that change can be daunting. Our goal is to transform these challenges into opportunities for growth and...
The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and the impact of the Russia-Ukraine war and other political and commercial issues affecting households and companies alike. With a possible recession on...
At MatchCraft, we are committed to creating a workplace that values diversity and equity, and we are excited to share our efforts with you. To celebrate Women's Month, we are launching a video series called "Embracing Equity," where we explore different perspectives...
YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With over 2 billion monthly active users, YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse...
In preparation for Google’s deprecation of Universal Analytics in July 2023, MatchCraft has successfully integrated Google Analytics 4 (GA4) into its AdVantage platform. GA4 is the latest version of Google Analytics and is now the default property type for all new...
Machine learning is a type of artificial intelligence (AI) that allows systems to learn from data and improve their performance without being explicitly programmed. It is a method of data analysis that automates the analytical model building process. Machine learning...
As an ad agency, running profitable YouTube campaigns for your clients is crucial to achieve a successful advertising strategy. As the second most popular platform in the world next to Facebook, YouTube is a powerful platform for reaching and engaging with potential...