With 2022 behind us, we took the opportunity to compile fourth quarter trends for CPC and CTR across key verticals. Below are the results of our analysis based on the category usage of US English campaigns managed by AdVantage. PPC Trends worth-noting Travel...
When it comes to advertising, staying on top of the latest trends can greatly improve a business's social media presence. Social media is constantly changing, making trends that are emerging important to capitalize on. We predict the following trends to take place and...
In a previous blog, we mentioned that more information on MatchCraft’s PPC Estimator Tool was soon to follow that would go over how it can help you win more proposals—and this is the blog with that information! When it comes to creating winning proposals, certain tips...
Digital advertising can help boost your company’s performance, provided you take the time and effort to stay in touch with the latest trends. 2022 was a year of uncertainties for global economies due to inflation and lower consumer purchases. However, there are some...
When it comes to business sales, pricing strategies play a key role in helping agencies win more clients. So how do you choose the best strategy to win the deal? Read on to learn more. What Is Pricing Strategy, and Why Is it Important? Pricing strategy refers to the...
The art of selling is a complex and sometimes uphill battle. What many do not realize is that the selling of products and services comes down to one thing: human psychology. You can double the time and effort in prospecting, but without a full understanding of who...
24 years ago, the name MatchCraft was born out of the Craft to Match consumers and SMEs. That mission is the same today. However, the consumer’s path to purchase has changed drastically. Search used to be synonymous with shopping. It used to start with a search engine...
The holiday season can be a stressful time of year for businesses. It's the time of year to make sales numbers. Marketers have plenty of motivation to start their campaigns running early. This year, holiday retail sales are estimated to increase by 3.3% to USD 1.262...
We always see this question: What is the future of PPC? Where is the industry headed? With constant updates on Google, new platforms becoming the latest thing to put ads on, and ever-changing consumer behavior--Â it can only be natural to feel uncertain if we are...