Product News
MatchCraft’s platform adVantage was designed to make campaign management scalable, and intuitive, for our reseller and agency clients. Our team continually enhances the platform by introducing feature updates that deliver on that promise.
MatchCraft is a global provider of best-in-class marketing technology. Our clients & their advertisers are spread across the map. So it is only fitting that the team responsible for spreading the word about MatchCraft and bringing in new clients is spread across the globe as well. Meet our Business Development team!
Over the past few months, we have featured MatchCraft teams and there are more to come! This week we are shining the spotlight on the team behind the curtain, responsible for all the amazing content you enjoy, the Marketing team.
MatchCraft’s focus has always been on offering our reseller/agency clients ad-tech that not only gives them the ability to succeed in the present but also sets them up for staying ahead of the curve every time. A good example is the recent introduction of Automated Responsive Search Ads to our proprietary platform adVantage.
MatchCraft’s Taxonomy, adVisor, is a proprietary keyword and ad copy library that supports more than 20 languages and dialects across 44 countries. This category-based library is the result of over two decades of research and learning. It offers ready-to-use ad copies & keywords in 2,500+ different verticals. Giving our reseller and agency clients the ability to run their campaigns in multiple languages or target different verticals or both.