When advertisers use geo-targeting and ad customization, they can deliver tailored messages to different consumers...
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Mother’s Day Search Trends 2023
Mother's Day 2023 is poised to be a historic one, with consumers planning to spend a staggering $35.7 billion on gifts...
Automate Google and Bing Ads with Google Connect
Google Connect is a new and innovative way for the MatchCraft platform to manage Google Ads campaigns. With this new...
PPC Automation: 4 Tools to Adapt Your Campaigns to PPC Machine Learning
As a digital marketing professional, you've likely spent hours doing the heavy lifting of going through data for your...
Performance Max Best Practices by MatchCraft
Are you an agency or reseller looking for the ultimate campaign to reach customers across Google networks? Performance...
MatchCraft is heading to NAB 100th Anniversary Show
MatchCraft is joining forces with the team at Vendasta to take on the 100th Anniversary NAB Show in Las Vegas next...
PPC Trends for Q1 2023
Welcome to the latest edition of MatchCraft's quarterly PPC trends analysis for Q1 2023! As the digital marketing...
Navigate Bing MSAN Changes with MatchCraft: What to Expect
As a Bing Ads user, you may have come across the recent updates regarding the automatic opt-in to Microsoft Audience...
5 Digital Advertising Trends in Europe 2023
The current economic climate in Europe has presented many challenges for businesses, with inflation rates rising and...