Blog

Pro Tips For Managing Negative Keywords

August 15, 2018 · Sales & Training

Search marketing managers spend a lot of time deciding which keywords they should include in a campaign. But negative keywords – terms that are specifically excluded from campaigns – deserve equal attention. Negative keywords operate in the exact opposite way as keywords: If they’re on your list using the appropriate match type, users who include

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How Publishers, Media Companies and Agencies Can Reduce SMB Churn

August 13, 2018 · Industry Developments

All companies that sell digital marketing services to SMBs share one common frustration: customer churn and how to reduce churn rate. Local search analyst Greg Sterling puts the average annual churn rate for search marketing clients at or above 50 percent, with some companies seeing churn rates even higher. At LSA|15, the Local Search Association’s

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8 Impactful Display Ad Ideas for a Successful Campaign

July 20, 2018 · Campaign Management and Optimization

Display ads are everywhere, from social media feeds and entertainment websites to newspapers and online magazines. But for their massive popularity, a lot of companies struggle to get a decent conversion rate to justify all of their efforts (and ad spend). One challenge with display ads in particular: they tend to get served up to

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MatchCraft Mentors the Next Generation of STEM Professionals

July 12, 2018 · Causes MatchCraft News

One of MatchCraft’s core values is giving back to our community. As an organization, we get a kick out of helping underserved populations and helping others learn. That’s why we’re thrilled to announce our latest feel-good project: teaching high school students about the power and potential of a career in STEM (science, technology, engineering, math)

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When to Use Ad Extensions to Improve Your Campaigns

June 22, 2018 · Campaign Management and Optimization

Do you feel constrained by your current ad—wanting to give viewers more information about your company, product, or how to get it in their hands? Well, ad extensions are your ticket to achieving this goal of delivering additional details. Ad extensions aren’t just a nicety—they deliver ROI, too. In fact, Google reports that extensions can

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Yes, GDPR Affects Digital Advertising. Here’s How.

June 7, 2018 · Industry Developments

By now, many of you will have heard about GDPR, or General Data Protection Regulation, which went into effect May 25. In today’s global economy and mass digitization, it’s challenging to think of a business not impacted by GDPR, and digital advertising is no different. Read on to learn more about what it is, and

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5 Costly Pay-Per-Click Mistakes That Everyone Makes

June 5, 2018 · Industry Developments

We all want to draw more visitors to our websites, but unfortunately, it’s not as easy as a “build it and they will come” setup. You need to entice visitors to your website through a combination of compelling content, social outreach and SEO. Investing in paid search strategies like pay per click (PPC) can expedite

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We’re Bing’s Global Growth Hacker of the Year!

May 15, 2018 · Conferences Press Mentions

MatchCraft was awarded the Global Growth Hacker of the Year Award at the annual Bing Partner Summit, held in Fremont Studios in Seattle, WA (USA). The Global Bing Partner Awards aim to honor the individuals and organizations behind some of the most impactful, innovative and performance-driven work from Bing Ads’ Partners in North America, Europe

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Marc Zaks Talks Tech with DigitalMaas

May 10, 2018 · Industry Developments MatchCraft News

DigitalMaas is a platform, based in Sydney, Australia, that makes it easier for companies to improve their online presence. The platform offers website analysis, measurable fixes to help companies improve their reach and reports on how well your web pages are ranking in terms of SEO. Even better, they 100% use the MatchCraft platform to

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Google Roundup: Reach Planner for AdWords, GDPR, Shopping Actions, and More

April 30, 2018 · Google Roundup

Our latest roundup of all the Google updates you should know about. Google introduces Reach Planner to AdWords If you’ve been struggling to figure out how to best plan your YouTube content to reach the biggest audience, then Reach Planner is the answer you’ve been waiting for. This new tool, introduced to AdWords this month,

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