Blog

We’re Sponsoring LOCALCOMM 2018 by SIINDA in London

March 27, 2018 · Conferences

Oh yeah, we’re once again off to London for LOCALCOMM by SIINDA! This conference hits all the must-haves for us – it focuses on digital advertising trends, local marketing strategy, local e-commerce, mobile commerce and more. That’s why we decided to step things up this year by participating at a greater level as a Diamond Sponsor.

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We’re Headed to VendastaCon 2018!

March 21, 2018 · Conferences

In less than two weeks, we’re heading north to Banff, Canada, to help sponsor VendastaCon, a must-attend conference for agencies that want to reach their full potential in 2018. VendastaCon arms local-selling agencies and other small businesses with the knowledge and tools they need to stay lean, optimize their performance and win more business. Attendees

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A Primer on Digital Advertising

February 28, 2018 · Industry Developments

Digital advertising is so ingrained into our everyday existence that most of us don’t take a second to step back and think about where it all began—or how far it’s come. Marketers are challenged enough with just trying to keep up with the non-stop flow of changes in the digital space and end users, well,

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5 Benefits that Facebook Advertising Can Bring to Your Business

February 8, 2018 · Industry Developments

Facebook users make up 68 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. While Facebook Pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many people actually see your posts. When you deal with Facebook PPC advertising,

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Behind the Scenes at MatchCraft: Our People & Culture Team

February 8, 2018 · MatchCraft News

Behind every great company is a great human resources team—or, what we refer to as our People & Culture team. And we didn’t just call ’em that because it’s cute. The MatchCraft People & Culture team is the core driver of how we live out MatchCraft’s values in our everyday work lives. Insiders and outsiders

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Street Fight Summit is Headed to Los Angeles – See You There!

January 29, 2018 · Conferences

The Street Fight Summit is headed West to—you guessed it—Los Angeles! The fun of this two-day conference kicks off January 30. And this year, in our 20th year as a company, we’re thrilled to be an event sponsor. If you’re not familiar with Street Fight Summit West, you should be. It’s a series of conferences that

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Our Top 5 Digital Marketing and Paid Search Articles of 2017

January 18, 2018 · Industry Developments MatchCraft News

Happy New Year, fellow geeks and digital marketing aficionados. The bubbly from the New Year has long gone flat, and we’re back at it. We have to be—we have big plans for 2018. But as we kick off the new year, we can’t help but look back at the last 12 months. One way we

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Google Roundup: Images in Search Ads, Holiday Shopping, & more

January 10, 2018 · Google Roundup

Our latest roundup of all the Google updates you need to know about (Check out last months updates here). Images are being tested in Search Ads.  Here’s something to keep an eye on: You may see images appear in mobile search results, like this one spotted last week. It’s still too early to tell how large

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What B2B Companies Are Up Against in Search

January 3, 2018 · Industry Developments

We’re all living in an online-driven world, and B2B marketing tactics are not more sheltered from this than consumer-facing ones. In the age of the internet, and the fast pace at which people shop and make decisions online, competition is fiercer than ever. Many B2B marketers wonder if they’re doing all they can, or if

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Get More Bang For Your (Paid Search) Buck Using Dynamic Optimization

December 15, 2017 · Campaign Management and Optimization Industry Developments

Digital marketers face a lot of opportunities, but along with that comes tradeoffs. In many traditional digital marketing paid advertising setups, a campaign team takes a hands-on approach to managing every aspect of your Google or Bing paid advertising efforts. They do it all, such as allocate ad budgets, keep a close eye on the

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