Blog

Google Roundup: Fake News, Smart Display Campaigns, Data-driven Attribution Updates and More!

May 3, 2017 · Google Roundup

Our latest roundup of all the Google updates you need to know about. 1. Google is going on the offense against fake news Fake news is a problem that affects everyone, not just the folks in the online advertising community. To backtrack on what’s been happening, content is being created that reaffirms an opinion, or

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MatchCraft Becomes Fulfillment Fund’s Newest Sponsor

April 26, 2017 · Press Mentions

Reuters Sign in New York City’s Times Square MatchCraft, a proprietary digital marketing platform for local businesses and creator of AdVantage™, has taken on sponsorship of Fulfillment Fund, a program that empowers and educates students through mentorship, online education, internship opportunities and individual college counseling. The sponsorship will provide MatchCraft with a direct pipeline of

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5 Benefits of Paid Search Marketing Automation

April 26, 2017 · Industry Developments

Of course, you know that paid search marketing is a worthy investment. But how can you effectively scale your paid search marketing efforts so that you can do it more efficiently, regain hours in your day and focus on other priorities too? The answer lies in automation.  1. Automation allows for a personalized experience This

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Google Roundup: Advertising policies, Close Variants Matching, & more!

April 10, 2017 · Google Roundup

Our latest roundup of all the Google updates you need to know about. 1. New ad policies to help brands & Ad content align Google stated that “Recently, we had a number of cases where brands’ ads appeared on content that was not aligned with their values.” This has been a hot topic in the

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8 Not-So-Secret PPC Metrics for a Successful Campaign

April 3, 2017 · Industry Developments

Metrics and data have brought the marketing world to life…but what happens when your ad account gives you a case of Information Overload? Not only do you risk total distraction, but you may tune out the metrics that matter the most. To combat the noise, MatchCraft has gathered the most crucial PPC metrics out there.

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Meet the MatchCraft Taxonomy Team

April 3, 2017 · MatchCraft News

Could the MatchCraft taxonomy team be comprised of the most well-traveled people within the company? There’s a darn good chance! The taxonomy team refers to around 30 MatchCrafters who research, analyze and create keywords & ad copies from scratch to deliver a library of ready-to-rock, localized, multi-tiered and tightly themed categories, keywords & ad copies, based

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Why You Should Be Advertising on Both Google AND Bing

March 29, 2017 · Industry Developments

There’s no doubt about it: Google is the de facto Search King. We’re not going to argue with you on that one; it’s a widely known and accepted fact that Google owns most of the market share when it comes to search. Okay, now that we’ve cleared that up…remember that old saying about putting your

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MatchCraft is Attending LocalComm 2017 by SIINDA

March 20, 2017 · Conferences MatchCraft News

Heads up, advertising enthusiasts and hyper-local fans! The MatchCraft team is headed to LocalComm by SIINDA in London, UK!! When: March 29-31 Where: Google London Office: 1-13 St. Giles High Street, London WC2H 8AG. MatchCraft’s booth will be located near Globe 3 at Booth 10. Why: We like to stay on top of the latest

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Keyword Research Strategies for Cost-Effective Paid Search Campaigns

March 8, 2017 · Industry Developments

There’s a lot that goes into the success of a PPC campaign, but the critical ingredient in any healthy campaign is solid keyword research. The next two important factors: the competitiveness of your bid and the effectiveness of your ad copy. The factors below combine to decide your PPC campaign’s fate—will it sink or swim?

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Google Roundup: The End of Site Search, Virtual Offices, One Swipeable Carousel & More

February 27, 2017 · Google Roundup

Our latest roundup of all the Google updates you need to know about. 1. There’s a new ad label in town. There have been whispers about a new ad label for Google search ads. Have you seen it? It’s green (with a white background), it’s more visible (so it can be easily read in search

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